VN food products present, but invisible: experts


vietnamnews Update: June, 10/2017 – 09:00
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Leon Trujilo, an expert from the Netherlands’ Centre for Promotion of Imports from Developing Countries (CBI), introduces the visual brand identity proposed for Việt Nam’s food products at a seminar held in Ha Noi on May 9. — VNS Photo Linh Anh
Viet Nam News HÀ NỘI —Vietnamese food products have significantly increased their presence in world markets, but they remain unknown because they lack brand identification and consciousness in the consumer’s mind.

Urgent action would be required to change this situation, local and international experts said yesterday.

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